JMD&Co specialises in developing the role of front-of-house staff in visitor experiences at heritage sites with particular experience in training interpreters to engage in welcoming and friendly conversations with visitors.
The company also undertakes evaluation projects which measure the success of interpretive materials and, in particular, the contribution of front-of-house staff to the visitors’ experience. JMD&Co contributes to grant applications by researching interpretive themes, developing ideas, completing feasibility studies and designing audience development plans. |